Why do brands create a slogan that requires a single small proposal that takes a lot of time and resources to create?

The slogan is part of the brand identity, therefore its presence or absence has a great impact on the brand image.

Learn about 4 reasons why every company needs a slogan:

Customers remember interesting sentences.

Getty Images/Moment/Jasmin Merdan

Logo, name and slogan, with these components you will present your brand to competing companies. In order for competitors to understand who you are and why you are better than them, you need to use all these components effectively.
Spending a resource on an interesting slogan is really valuable, you spend the resource once, and finally you get a lasting and memorable phrase.

What do you think?