According to the Financial Times, Apple has already started working on its own search engine. The company has already posted several relevant vacancies for the new project. In addition, the company search bot – Applebot actively collects information that will help the company in the future to optimize its search engine.
Journalists recall that two years ago, John Janandre, a leading search engine specialist, moved from Google to Apple, promoting “the development of artificial intelligence and Siri” at Apple.
Recall that in 2019, 50% of Google search traffic comes from Apple devices.