How do I start the story told in the article so that readers are interested? What will be the original and memorable way for this?
It does not matter if you are writing an article, giving a speech, making a presentation or making a video text, in any case the beginning is very important, if the beginning is not interesting the reader will not continue listening to your story and he / she will not go to the development and end of the story.
If the development of the story was not interesting the reader will not wait for you until the end. That is why every part of the story is very important. You should try to arrange the structure very correctly and interestingly. How? This question is answered by all individuals, so with the help of this section you can learn the formulas for telling the story of famous speakers and create a combination or choose one of them.
Today you will learn the formula for telling the story of Elon Musk:
Elon Musk Height Formula

Getty Images/AFP/FREDERIC J. BROWN
The Elon Musk formula is mainly tailored for brands that want to convince consumers of the superiority of their product.
Firstly – Name your enemy
According to Elon Musk’s formula, the story should be started not by talking about the product, but by what hinders the customer’s happiness. You need to focus on the problem, the obstacle that causes the user to not get the perfect result.
Story development
Why now?
Why is now the time to solve this problem? Convince the audience that this problem is important, that it is time to deal with this problem and overcome it.
Condition
Describe to the audience what the result will be in case of solving the problem, what will be the future without this problem.
Removing obstacles
Name specific barriers to customers and tell them how your product or service can overcome these barriers.
The end
evidence
Show the customer the proof, convince them not to lie and your product is the best way to solve this problem. Do not be exhaustive, show intrigue, expect that something interesting is still ahead.