It becomes so obvious that the beauty industry is cutting ties with prescriptive marketing and branding and is moving towards a market that focuses on gender-neutral beauty.
Make-up, facial cleanser, and many other products are functional for any wearer, regardless of gender expression. So…If some products work both for women and men, why would we divide the customers on gender-basis?
“Fragrance marketing, especially in the 20th century, has long concentrated on defining very specific roles tied to olfactive families. “For example, to make it more direct and simpler to sell a floral scent, they would pitch it directly to the largest audience — in this case, traditionally female. So advertising people, store owners, salespeople feel safer categorizing a scent in one way in order to ‘place’ the scent.” – says Carlos Huber, founder of ARQUISTE Parfumeur.
In this particular manner, there’s no doubt that musky or spicy scents were simply targeted at male and softer, springish and silky odours were targeted at females.
The time brought it to us that ‘perfume’ is associated with woman and ‘cologne’- to man.
In this article, we would like to show you some gender-neutral gamechanger products which do not imply gender.
Louis Vuitton ‘Les Colognes’
Isabella Giancarlo and Laura Kraber are the co-founders of Fluide, whose branding is as colorful assortment of lip, eye, nail, and glitter goods.
“It was important to me that we showcase and celebrate the self-expression of people of all gender expressions and identities, and continue to work to represent an inclusive and expansive definition of beauty,” says Giancarlo.
Those gender-neutral beauty products somehow change people’s traditional perspectives on the beauty industry. They say us that that beauty product isn’t just for one kind of person!