Kim Kardashian West is a woman of many talents and opening and operating a successful fragrance company is one of them. It seems as if it was only yesterday when she first released her very first fragrance under her business KKW Fragrances. Now even though she and the company have had great success, she has decided that it is time for rebranding and renaming her business. Yes, that’s right, she and her time are going to change the look, feel, and even the name of KKW Fragrances. This has definitely come as a major surprise to fans but here is the inside scoop.

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Much like many of her announcements, Kim Kardashian took to Instagram to announce her latest business move. On 2 April 2022, she made an Instagram story that had fans shaking. She announced that as of May 1st at midnight her fragrance company KKW Fragrance will be shutting down. Now, wait before you get ahead of yourself. The KKW Fragrance website will be shutting down. You may be thinking, why would this be happening especially seeing how successful the brand has been since it first launched in 2017. Kim went on to explain that the brand will be shutting down to do some much-needed rebranding.

You see the brand will be relaunching under a new website and well a new name. Customers will be able to purchase all beauty categories under one site. With that said, if you are a KKW Fragrance customer you will be pleased to know that they are currently running a 40% discount on all their products, isn’t that exciting? Now if you are wondering when the site will relaunch, your guess is as good as ours. We will all just have to wait it out and keep a close eye on Kim’s Instagram page.