KKW Fragrance Newest Collaboration
By Alexandra Wade - February 13, 2022
Kim Kardashian West and her company KKW Frangrance have collaborated with yet another big name. This time with celebrity florist Jeff Leatham. That’s right, just when you think the brand can’t get any bigger, they collaborate with one of the world’s most famous florists. This collaboration seems like a match made in heaven, after all, most perfumes do smell like flowers.

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KKW Fragrance is a brand that can definitely stand on its own. It is a business started by Kim Kardashian West after all. Since the brand was launched in 2017, they have had some star-studded collaborations. This included collaborations with Kylie Jenner, Kris Jenner, and Kendal Jenner, just to mention a few. With that said, this is Kim’s first fragrance collaboration with someone other than one of her sisters and mother. Now Jeff Leatham isn’t just your everyday florist, there’s a reason why his floral arrangements can run you a bill of up to a million. Jeff is a floral designer. With famous friends like Kris Jenner and Kim Kardashian showing off his arrangements to their millions of followers, Jeff’s brand grew and grew. Jeff has built such a massive name for himself that he has created beautiful floral designs for Oprah Whinfrey, Tina Turner, and even Cher.
Kim and Jeff got together to bring fans 3 fragrances that represent both their brands. The first fragrance is called Rare Fig, the second is Caramel Orchid, and the third is called Iconic Gardenia. Each fragrance was created with floral notes and scents which was obviously Jeff’s contribution to the collaboration. Now when you look at the packaging, you can definitely see Kim. When looking at the other fragrance the brand has released, you will notice that most of them are natural tones such as gray, white, and brown. To promote this brand collaboration and share beautiful champagne images, Kim and Jeff both took to Instagram to share it with their millions of followers.