Mankind has, since the dawn of time itself, sought to accumulate wealth and riches. There have always been those individuals who, prompted by their circumstances, ventured to capitalize off of local conditions in order to add to their stockpiles of assets. In the days of olde, and even in the current day and age in some parts of the world, most businesses were conducted with natural resources – primary goods, including livestock, vegetables, and cloth. Now, as a result of great innovation and the tech boom, there is a whole new understanding of what it means to do business.
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In today’s day and age, many of our daily transactions have shifted to the online ecosphere. Where once we would walk miles to the bazaars and shop stalls, we now simply place order on our phones, sitting in the comfort of our homes, and the groceries would be delivered straight to our doorsteps. Where once we would spend hours searching for that one scarf we wanted for Christmas, we can now simply find it on an online marketplace and have it in our closets ready for the big day.
The term used to describe this phenomenon, this movement to online commerce, is commonly known as ‘E-commerce’. Apart from the obvious benefits of e-commerce, such as convenience for consumers, e-commerce has brought along with it a great number of other benefits. One of the most significant benefits has been the exposure that this new platform has granted to small, local businesses. Through access to such a platform, smaller, unknown businesses are now able to showcase the goods that they have to offer to the world. Whether that be homemade soap suppliers or handmade furniture producers, the internet has offered either party the opportunity to locate a market for their own esoteric pieces.