Often, whiskey videos have a predictable story – for example: stories about the legacy of whiskey and incomparable drink in the background of Scottish mountain relief footage. However, Glenmorangie took a different approach and, along with photographer Miles Aldridge, released a colorful, cinematic ad. The campaign tells us in 1 minute the beautiful moments of the day and the bright bold colors saturated with whiskey tones. At first glance, it seems as if the video is inspired by the work of Wes Anderson. Louise Dennett, head of international brand at Glenmorangie, notes that the new video solution serves to attract the attention of a younger and more diverse audience. The agency DDB Paris worked on the advertisement.